Your goal : conquering new markets
An innovative product, portable to enter new markets, ready to meet demand,fully supported ,
with great references
The correct pricing modes , a relevant set of functionalities and a clear value proposition , adaptability to the target tier of the prospects.
Proven road map of development for mature solutions or a clear disruptive potential for new solutions
An adequate base of recognition for the product in the target market and globally.
Customized solution and feature descriptions, high level of audience awareness
Understanding of partner appeal factors, pricing policies,objections and sources of reticence.
Adequate value proposition presentation -unique to the new market
Your questions and strategic choices
with my prospects
eXotake is your single interface to address all these concerns
We make it possible for you to independently select your service mode and your service family.
The selection of service mode will be driven by the depth of engagement you wish to have ,
The selection of the family of services will be determined by your position in the new market.
Most combinations of Service Mode and Service Family are possible.
The main reason why you choose to rely on eXotake :
we can guide you every step of the way in estimating and re-assessing how much you
will have to invest to get from idea to revenue in a new market .
We will show you the cost to acquire it and the lifetime value of a customer in our region :
The key piece in the puzzle when you decide when, how and how much to invest.
Get the service LEVEL you need
Get the service SCOPE you need
How much should you invest to acquire a new customer and what is its value to you?
Have those estimations as clear as possible before you decide to enter a new market.
Assessing the marketability of your product and solution will guide you to a GO / No GO decision regarding a new market.
Our Business development services,
starting from zero or following up
on some of your existing leads,are designed to give
you a good level of predictability for the required investment levels -start up to mature phase.
The marketing support, giving you a scan of relevant events and occasions for exposure, is designed to maximize the effectiveness of your message.
Get all the elements you need to evaluate your risk reward and start mapping the opportunities that fit in your long term strategy with our help.
Customer Acquisition Cost
Consider three main components of CAC :
Cost to develop product
Cost to market and sell product
Cost to maintain and support product
The internal view ,applied to new markets,
brings the first question :
what are the adaptation costs ( if any) to market and sell my existing product in a new market ?
if a new , potentially promising market is considered, brings the second question :
What are the costs to raise awareness
for my product ?
What path to take to generate revenue?
How long are the sales cycles?
What is radically different ?
You have now a clear product development plan,
a marketing plan and a sales budget.
You can fully assume you will be realizing sales and recurring revenue .You should ask yourself
What level of support can I guarantee to my customers , what road map of development can be considered satisfactory and will ensure repeated sales?
Customer Lifetime Value
Customer lifetime value (CLTV) can be expressed as:
CLTV= GC * ( 1 / (1+d-r))
GC is a gross contribution fixed across a certain period of time
d is the discount rate (cost)
r is the retention rate (cost)
We help you maximize the allowable cost per lead by keeping the cost per inquiry and the cost to qualify an inquiry LOW,the lead qualification rate and the lead conversion rate HIGH .
You can measure the impact of our services on the retention rate and on the allowable cost per lead - and maximize the Gross Contribution with adequate account management ...then make a decision to select services and their mode.
Results you can expect
You made an informed decision on which market
to enter or avoid, which customer prospect tier to target.
You have a clear quantitative representation of your
customer acquisition costs since you know your internal cost and you have transparency on the product adaptation, marketing and sales costs
Your successfully deployed business development
and marketing efforts have originated a quality pipeline
Your sales operations resulted in deals closed and won
You achieved significant market traction and are considered appealing to local partners
By managing your accounts with eXotake account management services your running costs are predictable ;you are also constantly on top of up-selling opportunities
If you reach expressive revenue targets you can move ahead and establish a local corporate presence and eXotake can deliver on this side as well