Getting to know each other.
We answer the basic questions you will have regarding the target markets, which are the areas where we propose our services
We then introduce a two part questionnaire- a simple Yes/No part, followed by a quantitative part, to get to know your company
We provide answers to your questions...
What is the target market size ?
What is the
ideal price point ?
...You reflect on the following points...
Have you conducted any preliminary work in the region or target country in the past?
Do you currently rely on a regional channel partner?
Do you currently rely on a sales agent in overseas markets?
Is your decision to expand in a new market final or still pending an approval?
Have you purchased any research material for background info on the target countries?
Are you selling your product bundled with ecosystem partners?
Have you already expanded to developing markets beyond your home base?
Has a budget been allocated for new market development?
Did you set a minimum expected return for the first year in a new market?
Do you have an existing pipeline of opportunities in the target region?
Do you track your prospects in a CRS system such as SF.com?
Is your development team decentralized in more than one location?
Are you expanding to any other new markets besides Latin America?
Do you currently have in your technical or sales teams a Spanish or Portuguese speaking member?
Did you ever exit from any newly opened market for any reason?
Are you prepared to see your first return from a new market only after 1 year of engagement?
Is your company based in the United States?
Is your company part of a large multi-national group?
Quantify ( approximately) your budget for business development , form 0$, 50K$, 100K$, 150K$, >200K$
Quantify ( approximately) your expected return in 1 year in a new market , form 0$, 50K$, 100K$, 150K$, >200K$
Quantify ( approximately) the investment for local requirement adaptation & customization to your product , form 0$, 50K$, 100K$, 150K$, >200K$
What is your perceived degree of product readiness for a specific local deployment, selecting from 1 for far from ready to 5 for fully compliant and ready to deploy
Quantify ( approximately) your marketing budget ,
form 0$, 50K$, 100K$, 150K$, >200K$
What is your current level of yearly sales in established markets 0$, 500K$, 1M$, 5M$, >10M$
What is your current YoY sales volume growth
form 0%, 5%, 10%, 25%, >50%
What is a typical first fiscal year level of sales in a new market form 0$, 50K$, 100K$, 150K$, >200K$
What has been your headcount growth over the past FY, form negative to 0, 5adds, 10adds, 15adds, >20adds
What percentage of your revenue is derived from recurring sales and maintenance contracts 0%, 5%, 10%, 25%, >50%