You are a reputed player with a solid revenue stream in your home market.your solutions are recognized and you have references in different projects.Your product is scalable and you are confident you can adapt to local requirements as you have done it before
02 / Positioning
Your current model is centered on selling your product and your services directly and through long standing relationships with agents and partners in your traditional markets.
You are open to marketing and prospecting outside your traditional area
of operation .You might want to have a trial period before you commit
your own sales force and you need to reach some encouraging milestones
to deepen your involvement in a new geography.
You may be skeptical of different business cultures and sales modes...
03 / Go to Market
There are definitely substantial opportunities for a reputed solution supported adequately .
The main obstacles - language of offering, market perception, complexity, awareness of your solution, scalability, need to be evaluated within the frame of Customer Acquisition Costs and Customer Lifetime Value.
In a new market we can help you with specific knowledge and tailor-made service packages: please see hereby.
If your strategic approach is consolidated, then you should